How to Create Reports that Market Your Business for You
Creating professional, thorough, and easy-to-understand reports for homeowners and real estate professionals will allow you to market yourself and build your business. Some inspectors use home inspection software to produce their reports in a reliable, consistent, and efficient manner. Let’s take a look at a few ways you can ensure that you produce exceptional reports that market your business for you.
Collect and Organize Information
The first step to writing great reports is to find a way to quickly record and organize the information you collect during an inspection. By staying organized, you can save time and work more effectively when you sit down to finalize your report.
Be Thorough and Professional
Reports should be professional, organized, and thorough. This means including implications of any conditions you find, as well as telling the client what should be done. Keeping your reports consistent and logical helps ensure that nothing is missed in the report.
Illustrations and photos make your report both easy to understand and aesthetically pleasing. By adding images to your comments, you create reports that your clients will love and find easy to use. Here’s an example of how illustrations and photos combine to help explain your findings:
Keep Track of Previous Work, Agents, and Relationships
Keeping a record of your home inspections is a great way to understand your market. Aside from the overall list of inspections and sales volumes, it’s a good idea to make note of new agents and clients that have stopped using it. Also, take note of how often each agent uses you. This information provides you with a clear picture to focus your marketing efforts effectively.
Be Accessible
It’s important to be accessible to both clients and agents. A robust, easy-to-use work order and scheduling system is a great start. Integrating online booking from your website straight into your scheduling system makes you accessible 24/7! It’s a great way to build your business.
If you’re looking for the best home inspection software that creates great-looking reports, check out our Horizon home inspection software. It provides everything you need to easily collect inspection data, create high-quality customized reports, market your business according to agent information, and schedule inspections quickly.